TWITTER INSIGHTS HOW TO

Analytics make it easy for you to identify and reach out to these users directly and leverage their follower base for your advantage. “Top followers can serve as influencers for your brand or service. It can make it super easy for you to identify high engagement geographical regions along with the top followers.

Twitter analytics can provide you with geographical hotspots for your campaign.

There are also a few other metrics at play here. This does not include the number of users accessing Twitter without having an account or logging in. This is the number of Twitter users logging in every day on the platform. In order words, analytics ensure that the marketing resources are utilized effectively.įun Fact: The number of monetizable users on Twitter stands at 145 Million. Social media monitoring tools can also identify current trends that match your brand’s appeal and provide you with the opportunity to join in on the conversation. This ensures that the engagement and reach of your content are maximum. Well, Twitter analytics tools can analyze the historical data and engagement received on your tweets to provide you with just the right time at which your tweet should be posted. It is obvious that you want your post to reach as far and wide as possible. You would most certainly wish to announce your latest merchandise on Twitter. Suppose you own a clothing brand and your new apparel line is coming up. Twitter can act as the perfect tool for analyzing these trends and creating resonating content. Twitter analytics tools can provide you detailed insights by analyzing your historical Twitter performance metrics and increasing your follower base and engagement. Audience identification, tailoring marketing strategies, targeting new user groups, all is made possible through Twitter data analytics. Using Twitter analytics for your business requires proper analysis and implementation of the insights obtained by social media analytics tools. These can go a long way in helping you decode this data and ensure brand success. Social media analytics can help you in drawing constructive conclusions for your social media campaigns. Well, this is where Twitter analytics come into play.

TWITTER INSIGHTS HOW TO

How to Leverage Twitter Analytics to Grow your Business? Just by looking at these numbers, you can gauge the prefer-ability for using Twitter as a marketing platform. More brands and organizations are using social media monitoring tools for performing market research and targeting the right audience.įun Fact: 77% of all B2B marketers use Twitter for distributing content and 71% of B2B technology marketers said Twitter is their top social media platform for a product launch. Today, people use Twitter and similar platforms to broadcast their thoughts and perspectives rather than using them as just a means of connecting with their friends and family. This pragmatic change is not only experienced on Twitter, the way people use social media, in general, has changed drastically over the years. In the heydays of social media, the platforms were viewed as a means of connecting with friends & family, however, the landscape has shifted since then. User dynamics have shifted dramatically over the years. Marketers have turned to Twitter analytics for gathering and analyzing this data and use it as per their advantages.Ī direct result of the analysis of this data has turned Twitter into a media outlet with a massive reach. With the ever-increasing engagement on Twitter, there has been an exponential increase in the amount of user-generated content. These 3.39 minutes can act as a window for your brand if you play your cards (tweets) right! You just need to find an opening and Twitter Analytics can give you that. This is not surprising as the average life of a tweet stands at 15-20 minutes before it is lost into the oblivion of your timeline. Insight: The average time spent by each user on Twitter stands at 3.39 minutes per session. These metrics are huge and the potential is enormous! Out of these 330 Million users, 186 Million are active every day.Įvery second, on average, around 6,000 tweets are posted on Twitter, which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day, and around 200 billion tweets per year. Speaking of numbers, Twitter has about 330 Million monthly active users as of Q1 2019. This has brought forth the rise of Twitter analytics to monitor engagement and develop resonating content.īut, can you leverage this marketing giant’s potential for your brand or campaign? Let’s find out! Twitter has Evolved. It was introduced as a social media platform, but today, it has progressed into a marketing giant that was unprecedented in the history of social media.

Twitter insights